About Us

Our Story

Welcome To First Move Property

With over 15 years of property investing experience across Australia and a successful career as a professional negotiator, Haley Lim founded First Move Property to redefine the property buying experience. At First Move Property, it’s not just about buying property—it’s about creating a pathway to the life you want to live. We leverage strong relationships with real estate agents and our deep knowledge of the local market to give you an edge in the competitive Melbourne and Victorian markets. Whether you’re a home buyer or a property investor, we’re here to help you make confident, informed decisions at every stage of the journey

Why Work With First Move Property

Simplifying Property, Empowering You
Off Market Purchases
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Haley Lim

Founder & Buyers Advocate
Licensed Real Estate Agent

Haley is the Founder and Managing Director of First Move Property, and a trusted Melbourne buyers advocate with a deep understanding of the local market.

Before launching First Move Property, Haley held senior corporate leadership roles and led high-stakes commercial negotiations worth billions of dollars across Australia, Europe and New Zealand. This background gives her clients a distinct advantage – combining strategic thinking, calm execution, and expert negotiation.

Today, Haley brings that same discipline, data-driven thinking, and calm negotiation style to every client she represents. More than a buyers advocate, she is a mentor, advisor and trusted partner, passionate about empowering home buyers and property investors to navigate the Melbourne property market with confidence.

Heather Cassar

Client Success Partner

Heather is the steady hand behind the scenes at First Move Property. With over 30 years of customer service and real estate experience, Heather plays a critical role in ensuring every client feels supported, informed, and looked after from the moment their property is under offer.

She manages client communications, coordinates the buying process, and ensures no detail is overlooked – so clients can focus on the excitement of their property journey.

Known for her warmth, organisation, and genuine care for people, Heather embodies the First Move Property values of integrity and exceptional service. She works closely with Haley to ensure every client experience is seamless, personal and positive.

“Every property journey is unique, and it’s my privilege to guide clients toward success with clarity, care, and confidence.”
Winner 2026 reb Innovation Awards - Innovator of the Year, Buyer's Agent
2026 Winnerreb Innovation Awards