Helping home buyers and investors secure the right property across Melbourne & select Victorian regions
What We Do
At First Move Property, we work exclusively for you, the buyer, to find and secure the best property to meet your goals – saving you time, money and energy
Personalised Property Strategy
Crafting tailored plans that align with your budget, needs and long-term goals.
Full-Service Property Support
From initial cash flow projections to final settlement, we’re by your side.
Vendor Expectations
Equipping you with the knowledge to make informed, confident property decisions.
Data-Driven Analysis
Leveraging market insights, thorough research, and strong relationships with real estate agents to access offmarket properties, to uncover the best opportunities.
Expert Negotiation and Auction Bidding
Knowing when to push and when to hold back. We control the pace of negotiations and auctions to protect buyers from overpaying.
Founded by Haley Lim,
A trusted negotiator and property investor with over 15 years of experience, our mission is simple:
To make your property journey seamless, rewarding, and uniquely tailored to you.
With integrity, community, and education at our core, we’re here to help you achieve long-term property success with confidence and clarity.
Let’s take the first step toward your property success together.
How We Do It
We approach every property journey with meticulous care, curiosity, and a passion for education. Here’s how we make it happen:
Step 01
Everyone is unique, we start with your story—your goals, budget, and dreams.
Step 02
Using data-driven insights and our deep understanding of the Melbourne and Victorian markets, we tailor a plan for your short and long-term goals.
Step 03
We conduct thorough property analyses, walk-throughs, and inspections, even outside typical viewing times.
Step 04
From negotiation to auction bidding and due diligence, we handle every detail with integrity and precision.
Buying at auction in Melbourne is unlike any other property market in Australia. It requires more than confidence - it requires preparation, discipline, and a clear strategy.
This video shows a real Melbourne auction where we represented our client from start to finish. It demonstrates how we manage pressure, read the room, and make disciplined decisions in real time to protect our clients’ interests.
Our role as your buyer’s advocate is to protect you from overpaying, manage risk in real time, and step in decisively only when the numbers make sense.
Testimonials
FAQs
A buyer’s advocate works exclusively for the buyer, helping them find, assess, negotiate, and secure a property that aligns with their goals, budget, and risk profile.
At First Move Property, we work exclusively for you, the buyer. We act solely in your best interests and do not accept commissions or incentives from selling agents or developers.
In contrast, a traditional real estate or sales agent represents the seller and is engaged to achieve the best possible outcome for the vendor.
We specialise in buying property across Melbourne and select regional areas of Victoria, including Geelong, Ballarat, and Bendigo, with a strong focus on established, owner-occupier and investment-grade suburbs.
Our approach is deliberately local. We focus on a defined number of Melbourne suburbs where we maintain deep, long-standing, on-the-ground relationships with selling agents. This allows us to access exclusive off-market and early-access opportunities and negotiate strongly in highly competitive conditions.
Because we operate locally, we have a detailed understanding of street-level dynamics, buyer demand, pricing behaviour, and risk factors within each suburb. This is critical in Melbourne, where price differences between streets in the same suburb can exceed $100,000.
If you’re looking to purchase outside Victoria, we’re happy to refer you to one of our trusted partner advocates.
A Melbourne buyer’s advocate focuses exclusively on the Melbourne property market, whereas a national buyer’s agency typically operates across multiple states with a broader, less localised approach.
Melbourne is a unique market – auctions dominate, pricing can be confusing, and outcomes are heavily influenced by selling agent relationships, campaign strategy, and local buyer behaviour. A Melbourne-based buyer’s advocate brings suburb-specific insights, auction expertise, and real-time market intelligence that national agencies often cannot replicate at scale.
At First Move Property, our local specialisation means we understand how each sales agency runs campaigns, how pricing shifts street by street, and how to adapt strategy in real time. This depth is critical in a market where small strategic decisions can make a six-figure difference.
